We know the rumors that niche markets are too fickle, and it costs too much to focus on such small areas of your audience. We’re here to tell you that narrow doesn’t have to be small, and you can actually get more for your buck focusing on an engaged audience. Communify, a local marketing firm that works in tourism and entertainment, will share some examples of how they are leading New Orleans tourism into new areas of LGBT travel and show you how you can as well.